Companies with long experience in creating events and similar have recently found out that they can finance their own marketing ideas by selling rights to other companies.
However, beeing able to evaluate yourself as a rightsholder when at the same time buying sponsorships can be tricky business. Glacier will guide you through this fresh method of creating value for your target markets.
- Rights identification
- Sponsorshiop strategy
- Rights valuation
- Rights packaging
- Activation plans
- Think tank participation (Ideas shared and evaluated)